Part One
The online survey firms provide companies with market research and help them understand the consumer better. The manufacturers rely on these firms to help them make successful business decisions. SurveySpot members can win thousands of dollars in cash and prizes through three different programs: New Instant win game, Cash sweepstakes and cash rewards. After looking at the other website they all offer cash prizes weekly.
Tuesday, September 15, 2009
Friday, September 11, 2009
Projecitve Test
What do you think of the analysis given at the end? What do you agree or disagree with?
I do agree with the analysis at the end of the projective test. I feel that what I wrote down did not correspond with the meaning of my answer. For example, the question about the cup and what you would do with it, I put that it was dirty and that I would leave it on the ground. The corresponding meaning was how you view your religion. I feel that my religious view do not reflect that meaning. I guess that it really depends how you answer the question, as far as if you are being very specific or not.
How could the projective technique be used in BUSINESS research? Refer to other types of projective techniques. Be specific; use examples.
Projective techniques are very helpful when using business research. Sentence completion method is a very simple way to get a quick and easy response. Also, it allows for the researcher to find different categories for this information. Word association is when the subject is presented with a list of words are asked to say the first word that come to mind. This helps the research find thoughts the subject thinks about.
I do agree with the analysis at the end of the projective test. I feel that what I wrote down did not correspond with the meaning of my answer. For example, the question about the cup and what you would do with it, I put that it was dirty and that I would leave it on the ground. The corresponding meaning was how you view your religion. I feel that my religious view do not reflect that meaning. I guess that it really depends how you answer the question, as far as if you are being very specific or not.
How could the projective technique be used in BUSINESS research? Refer to other types of projective techniques. Be specific; use examples.
Projective techniques are very helpful when using business research. Sentence completion method is a very simple way to get a quick and easy response. Also, it allows for the researcher to find different categories for this information. Word association is when the subject is presented with a list of words are asked to say the first word that come to mind. This helps the research find thoughts the subject thinks about.
Wednesday, August 26, 2009
Ethical Issues
Ethical question #1
The researcher should present the results that, showed ALL respondents, 89% feel McDonald’s offer healthy meal options. The researcher is showing the truthful results to the V.P. even though the other results would be more helpful. By choosing these results to present you still are being ethical. The researcher is not lying to the V.P. and is giving him information based on fact.
Ethical question # 2
As the marketing research associate I would include my father as the tenth person in the focus group. He is the prefect candidate and only missed the age requirements by two weeks. Any other researcher could easily select my father as a candidate. I feel that the fact him being my father is completely irrelevant as long as he answered the questions honestly.
The researcher should present the results that, showed ALL respondents, 89% feel McDonald’s offer healthy meal options. The researcher is showing the truthful results to the V.P. even though the other results would be more helpful. By choosing these results to present you still are being ethical. The researcher is not lying to the V.P. and is giving him information based on fact.
Ethical question # 2
As the marketing research associate I would include my father as the tenth person in the focus group. He is the prefect candidate and only missed the age requirements by two weeks. Any other researcher could easily select my father as a candidate. I feel that the fact him being my father is completely irrelevant as long as he answered the questions honestly.
Friday, August 14, 2009
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