Ethical Issues

Ethical question #1

The researcher should present the results that, showed ALL respondents, 89% feel McDonald’s offer healthy meal options. The researcher is showing the truthful results to the V.P. even though the other results would be more helpful. By choosing these results to present you still are being ethical. The researcher is not lying to the V.P. and is giving him information based on fact.


Ethical question # 2
As the marketing research associate I would include my father as the tenth person in the focus group. He is the prefect candidate and only missed the age requirements by two weeks. Any other researcher could easily select my father as a candidate. I feel that the fact him being my father is completely irrelevant as long as he answered the questions honestly.

Hi, my name is Brittany Campbell. I am a Marketing major here at UWG. I will graduate in May of 2010. I enjoy going to Alabama football games and having a great time. My schedule is packed right now with work and school, but Wednesdays will be good for me to work on the project.